Mittelstand TV-to-web Support
Our TV-to-Web support complements high-reach TV campaigns with a data driven approach. We are offering the following analysis services in order to make your advertising efficient and smart – our innovative tracking solutions with a low-risk approach, will enable you to become a leader in the industry:
MEDIA COST ANALYSIS
Place ad in high reach environment to get high exposure to the audience, for the lowest media cost.
Analyze competitors’ activity, compare your brand’s metrics and adjust your media strategy based on competitive analysis.
PRODUCT SEASONALITY ANALYSIS
Know your brands and industry seasonality and focus your main media activities around the peak periods to build awareness and push products’ sale.
WEEKDAYS AND DAYPARTS ANALYSIS
Select high-affinity weekdays, time-slots, and program environment for your main target audience. Be on-air only where is your target audience.
CREATIVE ANALYSIS – A/B TESTING
Test different creatives and spot lengths in order to discover the most responsive one. Trigger your audience and convert leads into customers.
TRACKING, MEASURING AND OPTIMIZAING DATA
Having metrics available in your dashboard, such as spots aired, media spend and number of responses, lets you easily evaluate and optimize KPI targets.